customer relations

customer relations
Mktg
the approach of an organization to winning and retaining customers. The most critical activity of any organization wishing to stay in business is its approach to dealing with its customers. Putting customers at the center of all activities is seen by many as an integral part of quality, pricing, and product differentiation. On one level, customer relations means keeping customers fully informed, turning complaints into opportunities, and genuinely listening to customers. On another level, being a customer-focused organization means ensuring that all activities relating to trading—for example, planning, design, production, marketing, and after-sales of a product or service—are built around the customer, and that every department and individual employee understands and shares the same vision. Only then can a company deliver continuous customer satisfaction and experience good customer relations.
Also known as customer care

The ultimate business dictionary. 2015.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • customer relations — UK US noun COMMERCE, MARKETING ► [plural, U] the way that a company or organization deals with its customers, and the relationship it has with them: excellent/good/strong customer relations »The company has a reputation for excellent customer… …   Financial and business terms

  • customer relations — 1) N PLURAL Customer relations are the relationships that a business has with its customers and the way in which it treats them. [BUSINESS] Good customer relations require courtesy, professionalism and effective response. 2) N UNCOUNT Customer… …   English dictionary

  • customer relations — /ˌkʌstəmə rɪ leɪʃ(ə)nz/ plural noun relations between a company and its customers …   Marketing dictionary in english

  • customer relations management — /ˌkʌstəmə rɪ leɪʃ(ə)nz ˌmænɪdʒmənt/, customer relationship management /ˌkʌstəmə rɪ leɪʃ(ə)nʃɪp ˌmænɪdʒmənt/ noun the management of relations between a company and its customers, keeping them informed of new products or services and dealing… …   Marketing dictionary in english

  • Customer Relations Management — (CRM)    CRM is software technology that keeps track of customer preferences at the retail level …   Historical Dictionary of the Fashion Industry

  • relations — re‧la‧tions [rɪˈleɪʆnz] noun [plural] 1. official connections between countries, companies etc: relations with/​between • a bid to improve diplomatic relations with Beijing • the development of economic relations between the two regions 2. the… …   Financial and business terms

  • customer — noun ADJECTIVE ▪ big, favoured/favored (esp. BrE), favourite/favorite (esp. AmE), good, important, key, large, major ▪ They are one of our biggest custom …   Collocations dictionary

  • customer */*/*/ — UK [ˈkʌstəmə(r)] / US [ˈkʌstəmər] noun [countable] Word forms customer : singular customer plural customers 1) a) a person or company that buys goods or services Supermarkets use a variety of tactics to attract and retain customers. Discounts are …   English dictionary

  • Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

  • Customer dynamics — is an emerging theory on customer business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone …   Wikipedia

  • Customer Lobby — Type Private Industry Business ratings and reviews Founded September 2007 Headquarters …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”